We are pleased to announce that Elena Aguarón has joined PSB Producción Vegetal as Chief Executive Officer. With nearly 20 years of international horticulture experience, Elena brings strong technical expertise and proven leadership to guide PSB’s next phase of growth.
Elena previously held senior positions at SNFL Group and International Fruit Genetics (now Bloom Fresh). She holds a PhD in Horticulture and Agronomy from the University of California, Davis, and has an extensive research background in plant sciences.
In her new role, Elena will work to strengthen PSB’s breeding programs, drive innovation, and expand the company’s presence in global markets.
We are thrilled to welcome her to our team and look forward to continuing our mission together: delivering innovative and high-performing fruit varieties for growers and consumers.
